BY JANE IREDALE I’ve always marveled at this ocean planet. 71 percent of the Earth’s surface is covered by water and 96.5 percent of it is contained in the oceans. Actually, it’s really one ocean with bits of land popping up here and there. How is it we’re so lucky to have a planet …
BY TRICIA BEHMARDI Mascara! Did you know that mascarais the most used makeup product? A poll taken by Mintel said 64% of women wear mascara. That’s higher than foundation, blush, OR concealer. So, the majority of women are wearing mascara. Why is mascara key in your makeup routine? Most woman wear mascara to make their …
BY JANE IREDALE When we began 27 years ago, I would ask seminar attendees how many of them read ingredient labels. I was happy if one hand went up. The same question today creates an incredulous buzz: “Doesn’t everyone?!” It’s true that a lot more attention is paid to what’s on the ingredient label than …
BY KATIE CALLIHAN Your browser does not support our video. Stunning eyes as easy as 1-2-3… We’ve all done it — you make the decision to buy a beautiful new eye shadow palette, you open it, admiring its fresh appearance, and then panic sets in. How do you use it? And with what? What does …
BY KATIE CALLIHAN Think back to the first time you ever tried a foundation, powder, or concealer – was it easy? Was the color a perfect match? Or worse, did it feel like a mask? For me, it was always a struggle until I found jane iredale makeup. Nothing feels as good as it does …
BY CHELSEA SIMMONS Winter has come (*wink* *wink*) and our skin is truly feeling it. Can you relate? The cold temperatures in the Berkshires have the tendency to make our skin dry, dull and even flaky. Luckily, our fearless leader, Jane has some recommendations for products that will help hydrate, brighten and nourish your skin. …
BY SHAWN TOWNE Have you noticed the term “clean beauty” has become the new buzz word in makeup? These two words are so much more than a catch phrase. They represent an evolution that has taken place in our industry which encompasses ingredients, manufacturing, testing and a world of other elements. Its standards require brands …
BY CHELSEA SIMMONS Written by Ashley P. When I was first invited to participate in the Contour Challenge using the GreatShape Contour Kits, I was excited! However, I quickly found myself finding excuses to put it off. I soon realized that I was procrastinating because I was intimidated! When I think of contour, I think …
BY SHAWN TOWNE Meet Skin Accumax®, a nutritional supplement designed for acne-prone skin and made with a patented formula of powerful skin ingredients. When jane iredale launched Skin Accumax® in 2014, there were quite a few Iredale employees who were reluctant to embrace it. I was one of them. Perhaps it was because, historically, many …
BY SHAWN TOWNE You may have noticed the Hyaluronic Acid sensation that’s been happening in the cosmetics industry. Now, more than ever, almost every makeup and skincare brand you can find is embracing this sensational ingredient. Whether it be for foundations, moisturizers, serums or lip products, HA is the “it” ingredient to use. At jane …