BY JANE IREDALE Hello, Sunshine! I am often asked the question, “What is the best anti-aging thing I can do for my skin?” Without hesitation, the answer is SUNSCREEN. The sun is responsible for approximately 80% of the signs of aging. Blame it for sagging skin and wrinkles; brown spots (hyperpigmentation); white spots (hypopigmentation), and …
BY SHAWN TOWNE This is the coldest time of the year so many of us are experiencing typical winter skin issues such as dryness, dehydration, redness and itching. This isn’t surprising with heaters and radiators drying everything out and extra coffee-drinking to feel warm. It’s no wonder why our skin is often in full crisis …
BY SHAWN TOWNE As a working makeup artist, I quickly learned to bring a sweater to long studio shoots. Why? Because studios are freezing cold to keep the models looking fresh. Nothing degrades makeup and irritates skin faster than heat. Unfortunately, those of us who are not working in studios are left to fend for …
BY TRICIA BEHMARDI Do you know what happens every 60 seconds globally?? PurePressed Base Mineral Foundation finds a beautiful new face to protect! Yes, that’s correct — every 60 seconds! Guess what the next number is you should know? 38. It only takes 38 seconds to apply jane iredale PurePressed Base Mineral Foundation! How do I know? I’ve …
BY CARLI SCOLFORO If you haven’t already incorporated primer into your daily repertoire of makeup products, you might wonder if it’s totally necessary. But if you’ve taken the time to apply the perfect face of makeup, the last thing you want is to look in the mirror and find it all melted away just a …
BY SHAWN TOWNE I’ve had a passion for makeup most of my life. I think it’s because I was raised by my grandparents and I grew up watching my grandmother put on her makeup every day. She never walked out of the house without a well finished complexion and beautiful red lips. She didn’t have …
BY NECHELLE TURNER What is concealer? Concealers are much like foundations but tend to be thicker and more pigmented. Ideally a concealer is used to cover and correct things like dark circles, hyperpigmentation, and blemishes. When choosing a concealer, there are two key factors to consider before making your choice: Depth of color in concealer …
BY SHAWN TOWNE Over many eras of makeup fashion, matte skin has gone in and out of vogue. It’s definitely one of my favorite looks. Being an artist of the 80s, I absolutely adore a seamless matte complexion with pops of vivid color. The ongoing problem, however, has always been how to create and sustain …
BY EMMA ROBERTS We asked our employees how they use our Skincare Makeup System and how it fits into their makeup routine. Our 3-step system is designed to create a flawless, long-lasting and good-for-the-skin foundation base. First, start with Smooth Affair Brightening Face Primer to help makeup last longer and go on smoother. Then add …
BY EMMA ROBERTS As a diehard Liquid Minerals lover, I was apprehensive and excited about HydroPure Tinted Serum. I hoped it would have the same serum-like texture with the sheer tint that I love, and I was not disappointed! HydroPure Tinted Serum is packed with skincare ingredients like Hyaluronic Acid, CoQ10, Olive Squalaneand, of course, …