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Makeup

The PureBrow Sensation

BY SHAWN TOWNE At jane iredale, our brand is known for transcending fashion trends and social media styles.  As The Skincare Makeup, we’ve often been known for our complexion products rather than our color stories.  But the introduction of our NEW PureBrow Collection has created quite a sensation with our consumers and makeup artists alike.  …

Makeup

7 Hacks to Hide Allergy Symptoms

BY CHELSEA SIMMONS It’s that time of year, the trees are blossoming, flowers are blooming and pollen is everywhere. While a lush landscape is beautiful to look at (and appreciated after a long winter), it also means allergy season has arrived. Fear not, we have some beauty hacks to help you hide allergy symptoms on …

Makeup

Last-Minute Halloween Looks

BY CHELSEA SIMMONS Your pumpkins are carved, your fake spider webs are spread around your house, but have you chosen a Halloween costume yet? We always wait until the very last minute to decide on our costume (we’re human, after all) and that means sometimes we have to create looks using the makeup we already …

Makeup

Conceal, Sculpt, and Highlight Your Face With PureMatch Liquid Concealer

BY NECHELLE TURNER PureMatch Liquid Concealer is an all over, multi-tasking concealer with weightless coverage and a soft matte finish. Use it to conceal, brighten, and define while nourishing the skin and delivering natural-looking coverage. It can be used as an under-eye concealer, blemish concealer, or an allover concealer! PureMatch is packed with skin-loving ingredients …

Makeup

Celebrating 25 Years of jane iredale

BY CHELSEA SIMMONS May 2019 marks the 25th Anniversary of jane iredale. That’s right, it has been 25 years since our beloved Jane created Amazing Base Loose Mineral Powder, 25 years of clean beauty innovation and 25 years of wonderful memories. To celebrate being a quarter-center old, we turned to our employees to share stories …